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The marketing strategy of a project-based firm: The Four Portfolios Framework

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Cited by

2012Impact of relationship value on project portfolio success — Investigating the moderating effects of portfolio characteristics and external turbulence132 cited
2008Project business as a research field124 cited
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2022Multi-project management in inter-organizational contexts70 cited
2009Changing project business orientations: Towards a new logic of project marketing68 cited
2012Organizing in the context of global project-based firm—The case of sales–operations interface61 cited
2022Seven Decades of Project Portfolio Management Research (1950–2019) and Perspectives for the Future54 cited
2015Antecedents of project partnering in the construction industry — The impact of relationship history52 cited
2015Organizing for solutions: How project-based firms integrate project and service businesses42 cited
2015Flexible contracting in project business40 cited
2013Personal interaction and customer relationship management in project business37 cited
2015Marketing effectiveness: Metrics for effective strategic marketing30 cited
2018The co-development of innovative projects in CoPS activities28 cited
2009A Measure for Companies' Customer Portfolio Management27 cited
2018Marketing for the project: project marketing by the contractor23 cited
2018Customer Categorization, Relational Justice and SME Performance in Supermarket Supply Chains23 cited