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ArticleBroadening and Specifying Relationship Marketing

Evert Gummesson1994

Article1994

Broadening and Specifying Relationship Marketing

Evert Gummesson

154 citations·0/0 files stored·Asia-Australia Marketing Journal

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Quality and Supply Management

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References

1993Economic Performance Through Time 1992Marketing Services: Competing Through Quality 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface 1987The new marketing—Developing long-term interactive relationships 1993Tracking the evolution of the services marketing literature 1997Understanding business markets : interaction, relationships and networks 1991Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer 1993Building a new academic field—The case of services marketing

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2016Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement 2020Building bridges in higher education: Student-faculty relationship quality, student engagement, and student loyalty 2001Key account management at company and individual levels in business‐to‐business relationships 2000A relationship‐building model for the Web retail marketplace 2003‘We Are All Customers Now . . .’ Rhetorical Strategy and Ideological Control in Marketing Management Texts*

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1994Making Relationship Marketing Operationalarticle · 6 shared references 1994From Scientific Management to Service Managementarticle · 6 shared references 1996Relationship marketing and imaginary organizations: a synthesisarticle · 6 shared references 1997Investor relations: a Nordic School approacharticle · 6 shared references 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketingarticle · 5 shared references 2002An examination of the relationship between trust, commitment and relationship qualityarticle · 4 shared references

Details

Year1994

Typearticle

Published1994-08-01

VenueAsia-Australia Marketing Journal

ISSN-L1320-1646

Languageen

Citations154

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s1320-1646(94)70276-8

openalex_workW2010527934

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1998The Space Between: Towards a Typology of Interfirm Relations

2003The coexistence of transaction and relational marketing: Insights from the Chinese business context

1999The development of a Guanxi framework