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Broadening and Specifying Relationship Marketing

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2001Key account management at company and individual levels in business‐to‐business relationships134 cited
2000A relationship‐building model for the Web retail marketplace

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1998The Space Between: Towards a Typology of Interfirm Relations122 cited

2003‘We Are All Customers Now . . .’ Rhetorical Strategy and Ideological Control in Marketing Management Texts*122 cited

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