Marketing Management: Analysis, Planning and ControlNeil H. Borden, Philip Kotler1973-01-01otherJournal of Marketing2,439 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesBusiness Strategies and InnovationBusiness and Management StudiesAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 2,439 citations exist upstream.Cited by2003Evolving to a New Dominant Logic for Marketing1990The Effect of a Market Orientation on Business Profitability1994Customer Loyalty: Toward an Integrated Conceptual Framework2016Understanding Customer Experience Throughout the Customer Journey1978The External Control of Organizations.1992The Changing Role of Marketing in the Corporation1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing1997Strategic Orientation of the Firm and New Product Performance