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Author
Philip Kotler
125 works
· latest 2025
· 1 institutions
cluster: provisional
Works
60 shown
Marketing: An Introduction
·
2025
·
1 author
·
Open access
842
citations
Metaverse – the new marketing universe
Journal of Business Strategy
·
2022
·
3 authors
·
Open access
478
citations
Marketing Management (15th Global Edition )
·
2021
·
2 authors
·
book
121
citations
H2H Marketing
Springer eBooks
·
2020
·
3 authors
·
book
125
citations
Social Marketing: Behavior Change for Social Good
·
2019
·
2 authors
·
book
100
citations
Marketing 3.0: From Products to Customers to the Human Spirit
Management for professionals
·
2018
·
3 authors
·
chapter
618
citations
Philip Kotler: some of my adventures in marketing
Journal of Historical Research in Marketing
·
2017
·
1 author
129
citations
Strategic Marketing for Non Profit Organizations
·
2017
·
2 authors
750
citations
Extending the Marketing Dialog on Poverty
Markets Globalization & Development Review
·
2017
·
2 authors
·
Open access
14
citations
Marketingmenedzsment
Akadémiai Kiadó eBooks
·
2016
·
1 author
·
book
256
citations
Marketing’s Lost Frontier: The Poor
Markets Globalization & Development Review
·
2016
·
2 authors
·
Open access
31
citations
Social Marketing: Changing Behaviors for Good
·
2015
·
2 authors
·
book
179
citations
The Service-Dominant Logic for Marketing: A Critique
Routledge eBooks
·
2014
·
2 authors
·
chapter
82
citations
Fundamentos de Marketing
UCLA - Biblioteca de Administración y Contaduría
·
2013
·
3 authors
540
citations
Demarketing, Yes, Demarketing
Sage eBooks
·
2012
·
2 authors
·
chapter
100
citations
Dirección de Marketing
Pearson Educación eBooks
·
2012
·
2 authors
·
book
329
citations
Marketing Management 14th ed
·
2012
·
2 authors
·
book
279
citations
Principles of Marketing Global Edition
·
2012
·
2 authors
·
book
256
citations
Reinventing Marketing to Manage the Environmental Imperative
Journal of Marketing
·
2011
·
1 author
1,024
citations
Frontiers of the marketing paradigm in the third millennium
Journal of the Academy of Marketing Science
·
2011
·
2 authors
431
citations
Philip Kotler's Contributions to Marketing Theory and Practice
Review of marketing research
·
2011
·
1 author
·
chapter
71
citations
Design Thinking, Demarketing and Behavioral Economics: Fostering Interdisciplinary Growth in Social Marketing
SAGE Publications Ltd eBooks
·
2011
·
2 authors
·
chapter
26
citations
Marketing 3.0
Wiley eBooks
·
2010
·
3 authors
·
book
546
citations
MANAJEMEN PEMASARAN JILID I
·
2010
·
2 authors
507
citations
Ingredient Branding
Springer eBooks
·
2010
·
2 authors
·
book
73
citations
Ending Poverty: “What's Social Marketing Got to Do with It?”
Social Marketing Quarterly
·
2009
·
2 authors
21
citations
Up and Out of Poverty: The Social Marketing Solution
·
2009
·
2 authors
·
book
123
citations
Manajemen Pemasaran Edisi ke 13
·
2009
·
1 author
126
citations
Manajemen Pemasaran Jilid 2
Andalas University Repository (Andalas University)
·
2009
·
2 authors
88
citations
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
·
2008
·
3 authors
166
citations
Principles of Marketing: 5th European Edition
Kent Academic Repository (University of Kent)
·
2008
·
2 authors
·
book
90
citations
Prinsip-prinsip pemasaran, jilid 1
Andalas University Repository (Andalas University)
·
2008
·
1 author
68
citations
Prinsip-prinsip pemasaran (edisi 12 jilid 1)
·
2008
·
1 author
60
citations
Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies
Journal of Business and Industrial Marketing
·
2007
·
2 authors
·
Open access
240
citations
Marketing Management (12th Edition)
·
2007
·
2 authors
1,026
citations
Princípios de marketing
Dialnet (Universidad de la Rioja)
·
2007
·
1 author
·
book
332
citations
Marketing Management; A South Asian Perspective
Indian Institute of Management, Ahmedabad Institutional Repository (Indian Institute of Management, Ahmedabad)
·
2007
·
3 authors
·
book
298
citations
Manajemen Pemasaran, Edisi Ketiga Belas Jilid 2
·
2007
·
5 authors
148
citations
Grundlagen des Marketing
·
2007
·
1 author
·
Open access
127
citations
MANAJEMEN PEMASARAN: EDISI KE DUA BELAS JILID 2
·
2007
·
2 authors
87
citations
Marketing in the Public Sector: The Final Frontier
The Public Manager
·
2007
·
2 authors
34
citations
Alleviating Poverty: A Macro/Micro Marketing Perspective
Journal of Macromarketing
·
2006
·
3 authors
104
citations
Ending the war between Sales & Marketing.
PubMed
·
2006
·
3 authors
213
citations
MARKETING MANAGEMENT 12e
·
2006
·
2 authors
226
citations
The Elusive Fan : Reinventing Sports in a Crowded Marketplace
·
2006
·
3 authors
119
citations
Marketing para o século XXI
·
2006
·
2 authors
·
chapter
57
citations
Best of Breed: When it Comes to Gaining a Market Edge While Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack
Social Marketing Quarterly
·
2005
·
2 authors
246
citations
The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought
Journal of Public Policy & Marketing
·
2005
·
1 author
162
citations
Principles of Marketing: An Asian Perspective
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2005
·
5 authors
·
book
·
Open access
130
citations
Principles of Marketing: 4th European Edition
Kent Academic Repository (University of Kent)
·
2005
·
2 authors
·
book
83
citations
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
·
2005
·
1 author
·
book
57
citations
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
·
2004
·
2 authors
2,019
citations
Dasar-dasar pemasaran
·
2004
·
1 author
331
citations
Lateral Marketing: New Techniques for Finding Breakthrough Ideas
·
2003
·
2 authors
·
book
71
citations
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Thammasat University Digital Collections
·
2003
·
1 author
210
citations
Marketing Management (Eleventh Edition)
·
2003
·
1 author
133
citations
Marketing Insights from A to Z
·
2003
·
1 author
·
book
79
citations
Marketing moves: a new approach to profits, growth, and renewal
The Journal of Academic Librarianship
·
2002
·
1 author
105
citations
Country as brand, product, and beyond: A place marketing and brand management perspective
Journal of Brand Management
·
2002
·
2 authors
1,889
citations
Manajemen Pemasaran 2
Andalas University Repository (Andalas University)
·
2002
·
2 authors
2,715
citations