BookIngredient BrandingPhilip Kotler2010Ingredient BrandingPhilip Kotler, Waldemar Pfoertsch2010-01-01bookSpringer eBooks73 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesAmerican History and CultureConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 73 citations exist upstream.Cited by2011Spillover effects of ingredient branded strategies on brand choice: A field study