BookPrinciples of Marketing: 4th European EditionPhilip Kotler2005Principles of Marketing: 4th European EditionPhilip Kotler, Veronica Wong2005-01-01bookKent Academic Repository (University of Kent)83 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesConsumer Behavior and Marketing InfluenceManagement and Marketing EducationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 83 citations exist upstream.Cited by2011Challenges and opportunities of Tanzanian SMEs in adapting supply chain management