Acknowledgments xiv About the Authors xv Foreword xvi Preface xix Part I Understanding the Poverty Problem and Its Broad Solutions 1 Chapter 1 Why Poverty Hurts Everyone 3 Chapter 2 Examining a Barrel of Current Solutions 21 Chapter 3 The Social Marketing Solution 47 Part II Applying Marketing Perspectives and Solutions 71 Chapter 4 Segmenting the Poverty Marketplace 73 Chapter 5 Evaluating and Choosing Target Market Priorities 101 Chapter 6 Determining Desired Behavior Changes 131 Chapter 7 Understanding Barriers, Benefits, and the Competition for Change 163 Chapter 8 Developing a Desired Positioning and Strategic Marketing Mix 185 Part III Ensuring an Integrated Approach 217 Chapter 9 Developing a Social Marketing Plan 219 Chapter 10 The Public Sector's Role in Poverty Reduction 239 Chapter 11 The Nonprofit Sector's Role in Poverty Reduction 261 Chapter 12 The Private Sector's Role in Poverty Reduction 285 Chapter 13 Getting the Three Sectors to Work Together 307 Index 327
Stored only when both papers are in the corpus — 123 citations exist upstream.