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Marketing Management; A South Asian Perspective · Study

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BookMarketing Management; A South Asian Perspective

Philip Kotler2007

Marketing Management; A South Asian Perspective

Philip Kotler, Kevin Lane Keller, Mithileswar Jha

2007-01-01bookIndian Institute of Management, Ahmedabad Institutional Repository (Indian Institute of Management, Ahmedabad)298 citationsclosed

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Marketing and Advertising Strategies Management and Marketing Education Consumer Behavior and Market Dynamics

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Citations in this library

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Cited by

2014Impact of Service Quality on Customer Satisfaction and Customer Loyalty: Evidence from Banking Sector

2019Impact of Media Advertisements on Consumer Behaviour

2011Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India

2016Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis

2016The Effects of Celebrity Endorsement on Customer’s Attitude toward Brand and Purchase Intention

2013Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing

2012The mediatory impact of brand loyalty and brand image on brand equity

2008Is the urban Indian consumer ready for clothing with eco‐labels?

Details

Year2007

Typebook

VenueIndian Institute of Management, Ahmedabad Institutional Repository (Indian Institute of Management, Ahmedabad)

Languageen

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openalex_workW2898413894

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