Museum marketing and strategy : designing missions, building audiences, generating revenue and resources

Neil G. Kotler, Philip Kotler, Wendy I. Kotler

2008-01-01article166 citationsclosed

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Museums and Cultural Heritage Diverse Aspects of Tourism Research Marketing and Advertising Strategies

Abstract

This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.

Citations in this library

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Cited by

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