Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Abstract

Acknowledgments. Introduction. 1. The Case for Doing at Least Some Good. 2. Corporate Social Initiatives: Six Options for Doing Good. 3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes. 4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales. 5. Corporate Social Marketing: Supporting Behavior Change Campaigns. 6. Corporate Philanthropy: Making a Direct Contribution to a Cause. 7. Community Volunteering: Employees Donating Their Time and Talents. 8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes. 9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause. 10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations. Notes. Index.

Cite this

Philip Kotler, Nancy Lee (2004). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause.

@article{philip2004corporate,
  title  = {Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause},
  author = {Kotler, Philip and Lee, Nancy},
  year   = {2004}
}

Citations in this library

Stored only when both papers are in the corpus — 2,019 citations exist upstream.

Cited by