BookPrinciples of Marketing: 5th European EditionPhilip Kotler2008Principles of Marketing: 5th European EditionPhilip Kotler, Veronica Wong2008-01-01bookKent Academic Repository (University of Kent)90 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesConsumer Behavior and Marketing InfluenceManagement and Marketing EducationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 90 citations exist upstream.Cited by2014From Public Relations to Strategic Communication in Sweden: The Emergence of a Transboundary Field of Knowledge2015Starbucks Marketing Analysis2016Housing Concepts For and By the Elderly: From Subjects of Design to a Design Resource2013E-business solutions as a part of a customer service portfolio2014Marketing Strategy : Company X Entering the Australian Wine Market