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Marketing Strategy : Company X Entering the Australian Wine Market · Study

ThesisMarketing Strategy : Company X Entering the Australian Wine Market

Jaan Tsukrejev2014

Thesis2014

Marketing Strategy : Company X Entering the Australian Wine Market

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Wine Industry and Tourism Marketing and Advertising Strategies Business Strategies and Innovation

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References

1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 2005Blue ocean strategy : how to create uncontested market space and make the competition irrelevant 1989Marketing Concepts and Strategies 2020Marketing strategy and competitive positioning 2011The new rules of green marketing: strategies, tools, and inspiration for sustainable branding 1992Marketing's Contribution to the Strategy Dialogue 2008Principles of Marketing: 5th European Edition

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Year2014

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Published2014-01-01

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ShelfWine Industry and Tourism

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