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ArticleMarketing strategy and competitive positioning

Graham John Hooley2020

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Articlegreen2020

Marketing strategy and competitive positioning

Graham John Hooley · Nigel F. Piercy · Brigitte M. M. Nicoulaud

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

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7th edition

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2015Best-Worst Scaling: Theory, Methods and Applications 2003The criteria for successful services brands 2009Destination brand positions of a competitive set of near-home destinations 2009“Green” segmentation: an application to the Portuguese consumer market 2007Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations *2007The innovation development process of Michelin‐starred chefs 2007Re‐evaluating green marketing strategy: a stakeholder perspective 2010Green consumer market segmentation: empirical findings from Portugal

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Year2020

Typearticle

Published2020-01-01

Languageen

Citations448

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.82444/warw.33824683

openalex_workW2111578026

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