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Cited by

• 2015Best-Worst Scaling: Theory, Methods and Applications438 cited
• 2003The criteria for successful services brands382 cited
• 2009Destination brand positions of a competitive set of near-home destinations378 cited
• 2009“Green” segmentation: an application to the Portuguese consumer market338 cited
• 2007Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations *302 cited
• 2007The innovation development process of Michelin‐starred chefs296 cited
• 2007Re‐evaluating green marketing strategy: a stakeholder perspective270 cited
• 2010Green consumer market segmentation: empirical findings from Portugal262 cited
• 2000Market Orientation in the Transition Economies of Central Europe:241 cited
• 1999Successful market innovation203 cited
• 2000Positioning strategies in business markets201 cited
• 2010Evaluating the effectiveness of brand‐positioning strategies from a consumer perspective198 cited
• 2012Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius193 cited
• 2018Market orientation, positioning strategy and brand performance193 cited