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Marketing Strategy : Company X Entering the Australian Wine Market
9 references·0 citing·31 second hop
Marketing Strategy : Company X Entering the Australian Wine Market (2014)Marketing Strategy : Company X Entering t…Marketing strategy and competitive positioning (2020)Marketing strategy and compet…The new rules of green marketing: strategies, tools, and inspiration for sustainable branding (2011)The new rules of green market…Principles of Marketing: 5th European Edition (2008)Principles of Marketing: 5th …Marketing Research: In a Digital Information Environment (2008)Marketing Research: In a Digi…Blue ocean strategy : how to create uncontested market space and make the competition irrelevant (2005)Blue ocean strategy : how to …Marketing's Contribution to the Strategy Dialogue (1992)Marketing's Contribution to t…Marketing Concepts and Strategies (1989)Marketing Concepts and Strate…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…A resource‐based view of the firm (1984)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)The Comparative Advantage Theory of Competition (1995)Dynamic capabilities: A review and research agenda (2007)External Control of Organizations: Resource Dependence Perspective (2011)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Strategic Alliances: A Synthesis of Conceptual Foundations (1995)Marketing's Influence within the Firm (1999)The role of marketing capability in innovation-based competitive strategy (2003)Purchase Intention of Foreign Products (2015)Measuring brand image: a systematic review, practical guidance, and future research directions (2017)Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period (2021)Strategy-as-Practice: Taking Social Practices Seriously (2012)A Critical Assessment of Business Model Research (2017)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The criteria for successful services brands (2003)Destination brand positions of a competitive set of near-home destinations (2009)Best-Worst Scaling: Theory, Methods and Applications (2015)Influence of Corporate Social Responsibility on Loyalty and Valuation of Services (2005)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Generational Differences in Work Values: A Review of Theory and Evidence (2010)Issues and Advances in Segmentation Research (1978)Innovation, organizational capabilities, and the born-global firm (2004)From Public Relations to Strategic Communication in Sweden: The Emergence of a Transboundary Field of Knowledge (2014)Purchase Decisions of Greek Consumers: An Empirical Study (2014)Starbucks Marketing Analysis (2015)Tweetjacked: The Impact of Social Media on Corporate Greenwash (2013)Managing new and remanufactured products to mitigate environmental damage under emissions regulation (2015)Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations (2022)
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References

  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 2005Blue ocean strategy : how to create uncontested market space and make the competition irrelevant1,440 cited
  • 1989Marketing Concepts and Strategies588 cited
  • 2020Marketing strategy and competitive positioning448 cited
  • 2011The new rules of green marketing: strategies, tools, and inspiration for sustainable branding347 cited
  • 1992Marketing's Contribution to the Strategy Dialogue335 cited
  • 2008Principles of Marketing: 5th European Edition90 cited
  • 2008Marketing Research: In a Digital Information Environment88 cited

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