BookH2H MarketingPhilip Kotler2020H2H MarketingPhilip Kotler, Waldemar Pfoertsch, Uwe Sponholz2020-12-12bookSpringer eBooks125 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesDigital Marketing and Social MediaService and Product InnovationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 125 citations exist upstream.Cited by2021Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward2025Phygital Museums as Catalysts for Inclusivity, Well-Being, and Human-Centric Cultural Experiences Across Physical and Digital Spaces