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Building a new academic field—The case of services marketing · Study

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ArticleBuilding a new academic field—The case of services marketing

Leonard L. Berry1993

Article1993

Building a new academic field—The case of services marketing

Leonard L. Berry · A. Parasuraman

375 citations·0/0 files stored·Journal of Retailing

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Business and Management Studies Marketing and Advertising Strategies Management and Organizational Studies

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 1968Organizations in Action: Social Science Bases of Administrative Theory.

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1994Making Relationship Marketing Operational 1999Linking perceived service quality and service loyalty: a multi‐dimensional perspective 1997The impact of other customers on service experiences: A critical incident examination of “getting along”2000Service quality and satisfaction – the moderating role of value 2007The structure and evolution of the strategic management field: A content analysis of 26 years of strategic management research

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1994The Development and Emergence of Services Marketing Thoughtarticle · 18 shared references 2008Research themes, concepts and relationshipsarticle · 13 shared references 2002THE CUSTOMER'S PATH TO LOYALTY: A PARTIAL TEST OF THE RELATIONSHIPS OF PRIOR EXPERIENCE, JUSTICE, AND CUSTOMER SATISFACTIONthesis · 12 shared references 2009AN EMPIRICAL STUDY OF BEHAVIOURAL INTENTIONS IN THE TAIWAN HOTEL INDUSTRYthesis · 12 shared references 2001Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approacharticle · 11 shared references 1993Marketing for Service Industries-A Reviearticle · 11 shared references

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Year1993

Typearticle

Published1993-03-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations375

Files0 public / 0

ShelfBusiness and Management Studies

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doi10.1016/s0022-4359(05)80003-x

openalex_workW1967564341

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1996Relationship marketing: strategic and tactical implications

1995Relationship Marketing: The Strategy Continuum

2000Antecedents to satisfaction with service recovery