Institutions and axioms: an extension and update of service-dominant logic
Journal of the Academy of Marketing Science· 2015-07-15· article· 3,692 citationsclosed
Service and Product InnovationInnovation and Knowledge ManagementManagement and Organizational Studies
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Stephen Louis Vargo, Robert F. Lusch (2015). Institutions and axioms: an extension and update of service-dominant logic. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-015-0456-3
@article{louis2015institutions,
title = {Institutions and axioms: an extension and update of service-dominant logic},
author = {Vargo, Stephen Louis and Lusch, Robert F.},
year = {2015},
journal = {Journal of the Academy of Marketing Science},
doi = {10.1007/s11747-015-0456-3}
}Citations in this library
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