A social commerce investigation of the role of trust in a social networking site on purchase intentions
Journal of Business Research· 2016-11-14· article· 644 citationsgreen
Technology Adoption and User BehaviourDigital Marketing and Social MediaConsumer Behavior and Marketing Influence
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Nick Hajli, Julian Mark Sims, Arash H. Zadeh, Marie‐Odile Richard (2016). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2016.10.004
@article{nick2016a,
title = {A social commerce investigation of the role of trust in a social networking site on purchase intentions},
author = {Hajli, Nick and Sims, Julian Mark and Zadeh, Arash H. and Richard, Marie‐Odile},
year = {2016},
journal = {Journal of Business Research},
doi = {10.1016/j.jbusres.2016.10.004}
}Citations in this library
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References
Cited by
2018The role of live streaming in building consumer trust and engagement with social commerce sellers