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Roderick J. Brodie · Study
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Author
Roderick J. Brodie
65 works
· latest 2020
· 2 institutions
cluster: provisional
ORCID 0000-0003-3064-4475
Works
60 shown
How to undertake great cross-disciplinary research
Industrial Marketing Management
·
2020
·
4 authors
·
editorial
49
citations
Evolution of service-dominant logic: Towards a paradigm and metatheory of the market and value cocreation?
Industrial Marketing Management
·
2019
·
3 authors
·
Open access
104
citations
Counterfeiting: conceptual issues and implications for branding
Journal of Product & Brand Management
·
2019
·
3 authors
32
citations
Actor Engagement in Networks: Defining the Conceptual Domain
Journal of Service Research
·
2019
·
4 authors
·
Open access
347
citations
Markets changing, changing markets: Institutional work as market shaping
Marketing Theory
·
2018
·
3 authors
146
citations
Future scenarios of the collaborative economy
Journal of service management
·
2018
·
7 authors
·
Open access
50
citations
A systemic logic for platform business models
Journal of service management
·
2018
·
3 authors
·
Open access
146
citations
Dynamics and drivers of customer engagement: within the dyad and beyond
Journal of service management
·
2018
·
4 authors
129
citations
Theorizing with managers: how to achieve both academic rigor and practical relevance?
European Journal of Marketing
·
2017
·
4 authors
·
Open access
92
citations
Engagement platforms in the sharing economy
Journal of Service Theory and Practice
·
2017
·
2 authors
266
citations
Dynamic multi-actor engagement in networks: the case of United Breaks Guitars
Journal of Service Theory and Practice
·
2017
·
3 authors
87
citations
Branding as a dynamic capability
Marketing Theory
·
2016
·
3 authors
80
citations
Country of origin branding: an integrative perspective
Journal of Product & Brand Management
·
2016
·
2 authors
65
citations
From Customer to Actor Engagement : Exploring a Broadened Conceptual Domain
·
2016
·
5 authors
41
citations
Actor engagement as a microfoundation for value co-creation
Journal of Business Research
·
2016
·
5 authors
771
citations
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Journal of Marketing Management
·
2016
·
3 authors
·
Open access
229
citations
Exploring dualities of service innovation: implications for service research
Journal of Services Marketing
·
2015
·
9 authors
·
Open access
39
citations
Beyond virtuality: from engagement platforms to engagement ecosystems
Managing Service Quality
·
2014
·
3 authors
300
citations
Theorizing about resource integration through service-dominant logic
Marketing Theory
·
2014
·
8 authors
·
Open access
146
citations
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Journal of Interactive Marketing
·
2014
·
3 authors
·
Open access
3,261
citations
The plurality of co-existing business models: Investigating the complexity of value drivers
Industrial Marketing Management
·
2013
·
3 authors
91
citations
The benefits of manufacturer brands to retailers
European Journal of Marketing
·
2012
·
3 authors
·
Open access
38
citations
Resource integration
Marketing Theory
·
2012
·
6 authors
·
Open access
175
citations
Consumer engagement in a virtual brand community: An exploratory analysis
Journal of Business Research
·
2011
·
4 authors
3,229
citations
Response: Advancing and Consolidating Knowledge About Customer Engagement
Journal of Service Research
·
2011
·
2 authors
112
citations
Customer Engagement
Journal of Service Research
·
2011
·
4 authors
3,657
citations
Theorizing about the service dominant logic: The bridging role of middle range theory
Marketing Theory
·
2011
·
3 authors
192
citations
Impact of Service Failure: The Protective Layer of Customer Relationships
Journal of Service Research
·
2010
·
3 authors
113
citations
Wine service marketing, value co‐creation and involvement: research issues
International Journal of Wine Business Research
·
2009
·
2 authors
59
citations
Consumption decisions made in restaurants: The case of wine selection
Food Quality and Preference
·
2009
·
3 authors
50
citations
From goods to service branding
Marketing Theory
·
2009
·
1 author
88
citations
Towards new conceptualizations of branding: theories of the middle range
Marketing Theory
·
2009
·
2 authors
50
citations
Wine purchase decisions and consumption behaviours: Insights from a probability sample drawn in Auckland, New Zealand
Food Quality and Preference
·
2009
·
3 authors
77
citations
Investigating the service brand: A customer value perspective
Journal of Business Research
·
2008
·
3 authors
444
citations
Contemporary Marketing Practices research program: a review of the first decade
Journal of Business and Industrial Marketing
·
2008
·
3 authors
101
citations
International comparison of consumer choice for wine: A twelve country comparison
Adelaide Research & Scholarship (AR&S) (University of Adelaide)
·
2008
·
15 authors
·
other
·
Open access
32
citations
Generic Branding of New Zealand Wine: From Global Allocator to Global Marketing
ResearchSpace (University of Auckland)
·
2008
·
2 authors
·
other
8
citations
Sources of brand benefits in manufacturer‐reseller B2B relationships
Journal of Business and Industrial Marketing
·
2007
·
3 authors
·
Open access
83
citations
The influence of involvement on purchase intention for new world wine
Food Quality and Preference
·
2007
·
4 authors
245
citations
Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance
Journal of Interactive Marketing
·
2007
·
4 authors
222
citations
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
Marketing Theory
·
2006
·
3 authors
226
citations
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
Industrial Marketing Management
·
2005
·
2 authors
903
citations
Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand
Journal of Business and Industrial Marketing
·
2004
·
3 authors
40
citations
Equity in corporate co‐branding
European Journal of Marketing
·
2003
·
3 authors
141
citations
Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model
Marketing Theory
·
2003
·
3 authors
34
citations
Measuring the quality of relationships in consumer services: an empirical study
European Journal of Marketing
·
2003
·
2 authors
708
citations
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Journal of Marketing
·
2002
·
4 authors
508
citations
Towards a Theory of Marketplace Equity
Marketing Theory
·
2002
·
3 authors
75
citations
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?
Journal of Business and Industrial Marketing
·
2001
·
2 authors
162
citations
Transforming a Public Service Organization from inside Out to Outside in
Journal of Service Research
·
2001
·
2 authors
·
Open access
28
citations
Hypotheses in Marketing Science: Literature Review and Publication Audit
Marketing Letters
·
2001
·
3 authors
·
Open access
124
citations
Retail Service Branding in Electronic-Commerce Environments
Journal of Service Research
·
2000
·
3 authors
124
citations
Pluralism in contemporary marketing practices
International Journal of Bank Marketing
·
2000
·
4 authors
83
citations
An investigation of marketing practice by firm size
Journal of Business Venturing
·
2000
·
3 authors
307
citations
Integrating Transactional and Relational Marketing Exchange: A Pluralistic Perspective
The Journal of Marketing Theory and Practice
·
2000
·
3 authors
86
citations
How advertising slogans can prime evaluations of brand extensions: further empirical results
Journal of Product & Brand Management
·
1998
·
2 authors
82
citations
The importance of brand‐specific associations in brand extension: further empirical results
Journal of Product & Brand Management
·
1998
·
2 authors
·
Open access
38
citations
From transaction to relationship marketing: an investigation of managerial perceptions and practices
Journal of Strategic Marketing
·
1998
·
2 authors
73
citations
Understanding contemporary marketing: Development of a classification scheme
Journal of Marketing Management
·
1997
·
3 authors
293
citations
Towards a paradigm shift in marketing? An examination of current marketing practices
Journal of Marketing Management
·
1997
·
4 authors
348
citations