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Response: Advancing and Consolidating Knowledge About Customer Engagement · Study

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ArticleResponse: Advancing and Consolidating Knowledge About Customer Engagement

Roderick J. Brodie2011

Article2011

Response: Advancing and Consolidating Knowledge About Customer Engagement

Roderick J. Brodie · Linda D. Hollebeek

112 citations·0/0 files stored·Journal of Service Research

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Customer Service Quality and Loyalty Digital Marketing and Social Media Service and Product Innovation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 112 citations exist upstream.

References

2011Customer Engagement 1983Classifying Services to Gain Strategic Marketing Insights 2010Demystifying customer brand engagement: Exploring the loyalty nexus 2009Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives 2010Customer Engagement as a New Perspective in Customer Management 2009The Decline of Conceptual Articles and Implications for Knowledge Development 1983General Theories and the Fundamental Explananda of Marketing 2009Toward a transcending conceptualization of relationship: a service‐dominant logic perspective

Cited by

2016The customer engagement ecosystem 2018Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM 2017Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model 2020Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong 2019Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity 2023The effect of customers' brand experience on brand evangelism: The case of luxury hotels 2018Epilogue – service innovation actor engagement: an integrative model 2017Creating Stronger Brands Through Consumer Experience and Engagement

Details

Year2011

Typearticle

Published2011-08-01

VenueJournal of Service Research

ISSN-L1094-6705

Languageen

Citations112

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

Identifiers

doi10.1177/1094670511415523

openalex_workW2331540347

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