Strategic drivers, anticipated and unanticipated outcomes of customer engagement

Linda D. Hollebeek, Jodie Conduit, Roderick J. Brodie

2016-03-23articleJournal of Marketing Management229 citationsbronze

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Digital Marketing and Social Media Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

The importance of undertaking further research into customer engagement has been widely recognised by scholars and practitioners alike, as reflected by the Marketing Science Institute’s identificat...

Citations in this library

Stored only when both papers are in the corpus — 229 citations exist upstream.

References

2011Customer Engagement

2010Customer Engagement Behavior: Theoretical Foundations and Research Directions

2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

2011Consumer engagement in a virtual brand community: An exploratory analysis

2012Customer Engagement: Exploring Customer Relationships Beyond Purchase

2010Demystifying customer brand engagement: Exploring the loyalty nexus

2005Collaborating to create: The Internet as a platform for customer engagement in product innovation

2008The Process of Customer Engagement: A Conceptual Framework

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