An investigation of marketing practice by firm sizeNicole E. Coviello, Roderick J. Brodie, Hugh J. Munro2000-09-01articleJournal of Business Venturing307 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesEntrepreneurship Studies and InfluencesCustomer Service Quality and LoyaltyAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 307 citations exist upstream.References1979Review of Psychometric theory (2nd ed.).1990The Effect of a Market Orientation on Business Profitability1993Market Orientation: Antecedents and Consequences1990The Effect of a Market Orientation on Business Profitability1992The Changing Role of Marketing in the Corporation1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing1994From Marketing Mix to Relationship Marketing1992On the Relationship Between Firm Size and Export IntensityCited by2002How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices2010Marketing capabilities: Antecedents and implications for B2B SME performance2011Insights and New Directions from Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research2005Emotions, trust and relationship development in business relationships: A conceptual model for buyer–seller dyads2018Dynamic capabilities and SME performance: The moderating effect of market orientation2001Understanding IT-enabled interactivity in contemporary marketing2011Market orientation in the context of SMEs: A conceptual framework2022Green innovation and financial performance: A study on Italian firms