Consumer Cocreation in New Product Development

Wayne D. Hoyer · Rajesh K. Chandy · Matilda Dorotić · Manfred Krafft · Siddharth Shekhar Singh

1,367 citations0/0 files storedJournal of Service Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Service and Product Innovation Product Development and Customization Open Source Software Innovations

Abstract

The area of consumer cocreation is in its infancy and many aspects are not well understood. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD). The authors examine (a) the major stimulators and impediments to this process, (b) the impact of cocreation at each stage of the NPD process, and (c) the various firm-related and consumer-related outcomes. A number of areas for future research are suggested.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 1,367 citations exist upstream.

References

2004Co-creation experiences: The next practice in value creation 2007Managing the co-creation of value 2005How Business Schools Lost Their Way 2010Moving Forward and Making a Difference: Research Priorities for the Science of Service 2005Collaborating to create: The Internet as a platform for customer engagement in product innovation 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value 1993New products management 2008Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market

Cited by

2016Understanding Customer Experience Throughout the Customer Journey 2010The Impact of New Media on Customer Relationships 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value 2014The Role of Customer Engagement Behavior in Value Co-Creation 2014Value co-creation: concept and measurement 2010Customer Engagement as a New Perspective in Customer Management

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.