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Manfred Krafft · Study
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Author
Manfred Krafft
42 works
· latest 2023
· 4 institutions
cluster: provisional
ORCID 0000-0002-9394-9519
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42
Citations
8,236
Works here
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Most cited in this library
The Customer Relationship Management Process: Its Measurement and Impact on Performance
2004 · 1,686 citations
Consumer Cocreation in New Product Development
2010 · 1,367 citations
Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach
2009 · 1,198 citations
Customer Engagement as a New Perspective in Customer Management
2010 · 1,037 citations
Customer relationship management and company performance—the mediating role of new product performance
2010 · 277 citations
Works
42 shown
A configurational approach to understanding relationship characteristics in differing levels of servitization
Industrial Marketing Management
·
2023
·
2 authors
·
Open access
20
citations
The Future of Physical Stores: Creating Reasons for Customers to Visit
Journal of Retailing
·
2023
·
6 authors
·
Open access
67
citations
Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution
Journal of Interactive Marketing
·
2020
·
3 authors
·
editorial
93
citations
Social influence in the adoption of a B2B loyalty program: The role of elite status members
International Journal of Research in Marketing
·
2017
·
3 authors
·
Open access
37
citations
Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?
Journal of Interactive Marketing
·
2017
·
3 authors
·
Open access
166
citations
How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective
Psychology and Marketing
·
2017
·
4 authors
110
citations
How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition
Journal of Marketing
·
2016
·
4 authors
25
citations
The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions
Journal of Retailing
·
2015
·
4 authors
110
citations
Customer win-back: the role of attributions and perceptions in customers’ willingness to return
Journal of the Academy of Marketing Science
·
2015
·
4 authors
64
citations
Drivers of B2B Brand Strength — Insights from an International Study Across Industries
Schmalenbach Business Review
·
2015
·
4 authors
14
citations
The Role of Sales and Marketing in Market-Oriented Companies
Journal of Personal Selling and Sales Management
·
2013
·
3 authors
26
citations
Consumer perceptions of service constellations: implications for service innovation
Journal of service management
·
2013
·
6 authors
·
Open access
71
citations
Vertriebsmanagement
Springer eBooks
·
2013
·
2 authors
·
book
53
citations
The effects of mailing design characteristics on direct mail campaign performance
International Journal of Research in Marketing
·
2012
·
4 authors
·
Open access
58
citations
Compensation and Control Systems: A New Application of Vertical Dyad Linkage Theory
Journal of Personal Selling and Sales Management
·
2012
·
4 authors
·
Open access
30
citations
Retailing Innovations in a Globalizing Retail Market Environment
Journal of Retailing
·
2011
·
5 authors
212
citations
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen
Gabler eBooks
·
2011
·
2 authors
·
chapter
30
citations
Consumer Cocreation in New Product Development
Journal of Service Research
·
2010
·
5 authors
·
Open access
1,367
citations
Customer Engagement as a New Perspective in Customer Management
Journal of Service Research
·
2010
·
3 authors
·
Open access
1,037
citations
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions
Journal of Interactive Marketing
·
2010
·
6 authors
·
Open access
160
citations
Customer relationship management and company performance—the mediating role of new product performance
Journal of the Academy of Marketing Science
·
2010
·
4 authors
277
citations
Sales force modeling: State of the field and research agenda
Marketing Letters
·
2010
·
11 authors
77
citations
Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance
International Journal of Research in Marketing
·
2009
·
4 authors
105
citations
Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach
Springer eBooks
·
2009
·
3 authors
·
chapter
1,198
citations
Price Delegation in Sales Organizations: An Empirical Investigation
BuR - Business Research
·
2008
·
3 authors
·
Open access
50
citations
Determinants of the variety of routes to market
International Journal of Research in Marketing
·
2007
·
4 authors
·
Open access
84
citations
Retailing in the 21st century : current and future trends
·
2006
·
2 authors
87
citations
Konzepte zur Messung des ökonomischen Kundenwerts
Gabler Verlag eBooks
·
2006
·
2 authors
·
chapter
22
citations
Die Validierung von Strukturgleichungsmodellen mit Hilfe des Partial-Least-Squares (PLS)-Ansatzes
·
2005
·
3 authors
77
citations
Relative explanatory power of agency theory and transaction cost analysis in German salesforces
International Journal of Research in Marketing
·
2004
·
3 authors
101
citations
The Customer Relationship Management Process: Its Measurement and Impact on Performance
Journal of Marketing Research
·
2004
·
3 authors
1,686
citations
The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
Marketing Science
·
2004
·
3 authors
81
citations
The CRM Process: Its Measurement and Impact on Performance
·
2004
·
3 authors
75
citations
Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment
Marketing Science
·
2004
·
3 authors
61
citations
Optimizing Rhenania's Mail-Order Business Through Dynamic Multilevel Modeling (DMLM)
INFORMS Journal on Applied Analytics
·
2003
·
3 authors
28
citations
Measuring the Customer Relationship Management Construct and Linking it to Performance Outcomes
·
2003
·
3 authors
46
citations
Statistisch-ökonometrische BWL-Forschung: Entwicklung, Status Quo und Perspektiven
·
2002
·
1 author
13
citations
Kundenwert und Kundenbindung
·
2001
·
2 authors
14
citations
Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte?
Schmalenbach Journal of Business Research
·
2000
·
2 authors
71
citations
An Empirical Investigation of the Antecedents of Sales Force Control Systems
Journal of Marketing
·
1999
·
1 author
·
Open access
234
citations
Der Kunde im Fokus: Kundennähe, Kundenzufriedenheit, Kundenbindung – und Kundenwert?
·
1999
·
1 author
60
citations
Außendienstentlohnung im Licht der Neuen Institutionenlehre
Gabler Verlag eBooks
·
1995
·
1 author
·
book
39
citations