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Rajesh K. Chandy · Study
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Author
Rajesh K. Chandy
34 works
· latest 2022
· 6 institutions
cluster: provisional
ORCID 0000-0001-6633-2073
Works
34 shown
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
Marketing Science
·
2022
·
4 authors
·
Open access
8
citations
Better Marketing for a Better World
Journal of Marketing
·
2021
·
4 authors
·
Open access
298
citations
Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance
Management Science
·
2018
·
3 authors
126
citations
Big Data for Good: Insights from Emerging Markets*
Journal of Product Innovation Management
·
2017
·
3 authors
·
Open access
57
citations
Pathways to Profits: Identifying Separate Channels of Small Firm Growth through Business Training
World Bank, Washington, DC eBooks
·
2016
·
3 authors
·
report
·
Open access
23
citations
SURVIVING AND THRIVING
London Business School Review
·
2016
·
1 author
1
citations
Millions of Opportunities: An Agenda for Research in Emerging Markets
Customer Needs and Solutions
·
2015
·
2 authors
·
Open access
20
citations
Indirect Learning: How Emerging-Market Firms Grow in Developed Markets
Journal of Marketing
·
2014
·
3 authors
·
Open access
96
citations
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less
Journal of Marketing Research
·
2014
·
3 authors
119
citations
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
Marketing Letters
·
2013
·
10 authors
53
citations
HOW MICRO‐ENTREPRENEURS COULD CHANGE THE WORLD
London Business School Review
·
2011
·
2 authors
30
citations
When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation
Journal of Marketing Research
·
2010
·
3 authors
197
citations
Consumer Cocreation in New Product Development
Journal of Service Research
·
2010
·
5 authors
·
Open access
1,367
citations
Radical Innovation across Nations: The Preeminence of Corporate Culture
Journal of Marketing
·
2009
·
3 authors
456
citations
Radical Innovation Across Nations: The Preeminence of Corporate Culture
Journal of Marketing
·
2008
·
3 authors
649
citations
The Fruits of Legitimacy: Why Some New Ventures Gain more from Innovation than Others
Journal of Marketing
·
2008
·
3 authors
255
citations
The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others
Journal of Marketing
·
2008
·
3 authors
210
citations
Competitive Response to Radical Product Innovations
Journal of Marketing
·
2008
·
4 authors
108
citations
Managing the Future: CEO Attention and Innovation Outcomes
Journal of Marketing
·
2007
·
3 authors
527
citations
Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns
Journal of Marketing Research
·
2007
·
3 authors
87
citations
From Invention to Innovation: Conversion Ability in Product Development
Journal of Marketing Research
·
2006
·
4 authors
190
citations
The Incumbent's Curse? Incumbency, Size and Radical Product Innovation
SSRN Electronic Journal
·
2006
·
2 authors
·
preprint
·
Open access
207
citations
What to Say When: Advertising Appeals in Evolving Markets
SSRN Electronic Journal
·
2006
·
4 authors
·
preprint
·
Open access
38
citations
Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?
SSRN Electronic Journal
·
2006
·
4 authors
·
preprint
·
Open access
37
citations
Practice Prize Reports
Marketing Science
·
2005
·
7 authors
33
citations
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
Journal of Marketing
·
2004
·
2 authors
391
citations
Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals
Journal of Marketing
·
2003
·
3 authors
600
citations
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
Journal of Marketing
·
2003
·
3 authors
135
citations
What to Say When: Advertising Appeals in Evolving Markets
Journal of Marketing Research
·
2001
·
4 authors
289
citations
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Journal of Marketing
·
2000
·
2 authors
1,326
citations
Which Ad Works, When, Where, and how Often? Modeling the Effects of Direct Television Advertising
Journal of Marketing Research
·
2000
·
3 authors
120
citations
In Search of Diversity: The Record of Major Marketing Journals
Journal of Marketing Research
·
1999
·
3 authors
·
Open access
154
citations
Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize
Journal of Marketing Research
·
1998
·
2 authors
1,269
citations
Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize
Journal of Marketing Research
·
1998
·
2 authors
544
citations