Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
Abbie Griffin, Brett W. Josephson, Gary L. Lilien, Fred Wiersema, Barry L. Bayus, Rajesh K. Chandy, Ely Dahan, Ajay K. Kohli +2 more
2013-05-30articleMarketing Letters53 citationsclosed
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