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Abbie Griffin · Study
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Author
Abbie Griffin
66 works
· latest 2024
· 6 institutions
cluster: provisional
Works
60 shown
The high-end bias - A decision-maker preference for premium over economy innovations
Long Range Planning
·
2024
·
4 authors
·
Open access
10
citations
Best practices in new product development and innovation: Results from PDMA 's 2021 global survey
Journal of Product Innovation Management
·
2023
·
4 authors
·
Open access
71
citations
How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance
European Journal of Marketing
·
2020
·
3 authors
39
citations
New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands
Journal of Product & Brand Management
·
2019
·
2 authors
20
citations
The Evolution, Status, and Research Agenda for the Future of Research in NPD Cycle Time
Journal of Product Innovation Management
·
2018
·
3 authors
25
citations
Innovation practices of B2B manufacturers and service providers: Are they really different?
Industrial Marketing Management
·
2018
·
2 authors
·
Open access
83
citations
Towards an adaptive framework of low-end innovation capability – A systematic review and multiple case study analysis
Long Range Planning
·
2018
·
3 authors
·
review
69
citations
The High-end Bias – Investigating the Irrational Preference for High-end over Low-end Innovations
Academy of Management Proceedings
·
2017
·
4 authors
·
other
3
citations
Consistency Matters in Formally Selecting Incremental and Radical New Product Ideas for Advancement
Journal of Product Innovation Management
·
2016
·
3 authors
44
citations
Perspective: New Service Development: How the Field Developed, Its Current Status and Recommendations for Moving the Field Forward
Journal of Product Innovation Management
·
2015
·
3 authors
·
Open access
110
citations
The Performance Effects of Combining Rationality and Intuition in Making Early New Product Idea Evaluation Decisions
Creativity and Innovation Management
·
2015
·
3 authors
·
Open access
76
citations
Creating Innovations for Inclusive Growth
Academy of Management Proceedings
·
2015
·
2 authors
·
other
1
citations
Serial Innovators' processes: How they overcome barriers to creating radical innovations
Industrial Marketing Management
·
2014
·
3 authors
50
citations
An Empirical Investigation of the Antecedents and Outcomes of NPD Portfolio Success
Journal of Product Innovation Management
·
2014
·
3 authors
83
citations
The performance effects of combining rational and intuitive approaches in making new product idea evaluation decisions
TU/e Research Portal
·
2014
·
3 authors
4
citations
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
Marketing Letters
·
2013
·
10 authors
53
citations
Consequences of New Product Development Speed: A Meta‐Analysis
Journal of Product Innovation Management
·
2013
·
3 authors
155
citations
A Stage‐Wise Approach to Exploring Performance Effects of Cycle Time Reduction
Journal of Product Innovation Management
·
2013
·
3 authors
39
citations
Qualitative Research Methods for Investigating Business-to-Business Marketing Questions
Edward Elgar Publishing eBooks
·
2012
·
1 author
·
chapter
11
citations
Serial Innovators
Stanford University Press eBooks
·
2012
·
3 authors
·
book
32
citations
Exploring Portfolio Decision‐Making Processes*
Journal of Product Innovation Management
·
2011
·
4 authors
199
citations
Information Use in New Product Development: An Initial Exploratory Empirical Investigation in the Chemical Industry*
Journal of Product Innovation Management
·
2011
·
3 authors
40
citations
Quality Function Deployment ( QFD )
Wiley International Encyclopedia of Marketing
·
2010
·
3 authors
·
other
46
citations
V oice of the C ustomer
Wiley International Encyclopedia of Marketing
·
2010
·
3 authors
·
other
18
citations
In Search of the Classics: A Study of the Impact ofJPIMPapers from 1984 to 2003*
Journal of Product Innovation Management
·
2010
·
3 authors
28
citations
Balancing Development Costs and Sales to Optimize the Development Time of Product Line Additions
Journal of Product Innovation Management
·
2010
·
3 authors
28
citations
Calculating, creating, and claiming value in business markets: Status and research agenda
Marketing Letters
·
2010
·
10 authors
30
citations
Marketing strategy selection, marketing metrics, and firm performance
Journal of Business and Industrial Marketing
·
2010
·
2 authors
77
citations
Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate
Journal of Product Innovation Management
·
2009
·
5 authors
87
citations
PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study*
Journal of Product Innovation Management
·
2008
·
3 authors
645
citations
Exploring Mediating and Moderating Influences on the Links among Cycle Time, Proficiency in Entry Timing, and New Product Profitability*
Journal of Product Innovation Management
·
2008
·
3 authors
·
Open access
90
citations
Exploring Differences between Inventors, Champions, Implementers and Innovators in Creating and Developing New Products in Large, Mature Firms
Creativity and Innovation Management
·
2007
·
4 authors
60
citations
Examining the Technical Corporate Entrepreneurs’ Motivation: Voices from the Field
Entrepreneurship Theory and Practice
·
2007
·
4 authors
116
citations
Motivating Technical Visionaries in Large American Companies
IEEE Transactions on Engineering Management
·
2007
·
4 authors
48
citations
Twenty Years of the Journal of Product Innovation Management: History, Participants, and Knowledge Stock and Flows
Journal of Product Innovation Management
·
2007
·
3 authors
98
citations
Research on Innovation: A Review and Agenda for Marketing Science
Marketing Science
·
2006
·
2 authors
1,077
citations
Modeling market information processing in new product development: An empirical analysis
Journal of Engineering and Technology Management
·
2006
·
3 authors
·
Open access
113
citations
Research on Innovation: A Review and Agenda for Marketing Science
SSRN Electronic Journal
·
2006
·
2 authors
·
preprint
·
Open access
170
citations
Characteristics of technical visionaries as perceived by American and British industrial physicists
R and D Management
·
2006
·
4 authors
49
citations
Firm and Individual Choice Drivers in Make‐or‐Buy Decisions: A Diminishing Role for Transaction Cost Economics?
Journal of Supply Chain Management
·
2004
·
2 authors
63
citations
Obtaining Customer Needs for Product Development
·
2004
·
1 author
·
other
38
citations
Customer Learning Processes, Strategy Selection, and Performance in Business‐to‐Business Service Firms*
Decision Sciences
·
2004
·
2 authors
·
Open access
114
citations
The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together
Journal of Advertising Research
·
2004
·
4 authors
84
citations
Sources, uses, and forms of data in the new product development process
Industrial Marketing Management
·
2003
·
3 authors
149
citations
Information antecedents of personalisation and customisation in business-to-business service markets
Journal of Database Marketing & Customer Strategy Management
·
2003
·
2 authors
·
Open access
39
citations
Product development cycle time for business-to-business products
Industrial Marketing Management
·
2002
·
1 author
192
citations
PDMA toolbook of new product development
·
2001
·
2 authors
33
citations
Launch Decisions and New Product Success: An Empirical Comparison of Consumer and Industrial Products
Journal of Product Innovation Management
·
2000
·
4 authors
·
Open access
173
citations
Managing communication in global product development teams
IEEE Transactions on Engineering Management
·
1999
·
3 authors
128
citations
New consumer product launch: strategies and performance
Journal of Strategic Marketing
·
1999
·
4 authors
33
citations
In search of generic launch strategies for new products
International Journal of Research in Marketing
·
1998
·
4 authors
97
citations
PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices
Journal of Product Innovation Management
·
1997
·
1 author
1,490
citations
Modeling and measuring product development cycle time across industries
Journal of Engineering and Technology Management
·
1997
·
1 author
146
citations
The Effect of Project and Process Characteristics on Product Development Cycle Time
Journal of Marketing Research
·
1997
·
1 author
621
citations
The Effect of Project and Process Characteristics on Product Development Cycle Time
Journal of Marketing Research
·
1997
·
1 author
219
citations
PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure
Journal of Product Innovation Management
·
1996
·
2 authors
854
citations
Integrating R&D and Marketing: A Review and Analysis of the Literature
Journal of Product Innovation Management
·
1996
·
1 author
1,300
citations
Integrating R&D and marketing: A review and analysis of the literature
Journal of Product Innovation Management
·
1996
·
1 author
161
citations
PDMA Handbook of New Product Development (Сборник статей по созданию новых продуктов Ассоциации разработки и управления продуктами)
·
1996
·
4 authors
14
citations
An Interim Report on Measuring Product Development Success and Failure
Journal of Product Innovation Management
·
1993
·
2 authors
746
citations