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Matilda Dorotić · Study
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Author
Matilda Dorotić
7 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0002-1722-9309
Works
7 shown
AI on the street: Context-dependent responses to artificial intelligence
International Journal of Research in Marketing
·
2023
·
3 authors
·
Open access
61
citations
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
International Journal of Research in Marketing
·
2014
·
4 authors
·
Open access
122
citations
Advancing research on loyalty programs: a future research agenda
Marketing Letters
·
2014
·
9 authors
·
Open access
144
citations
Loyalty Programmes: Current Knowledge and Research Directions*
International Journal of Management Reviews
·
2011
·
3 authors
·
Open access
234
citations
Do vendors benefit from promotions in a multi-vendor loyalty program?
Marketing Letters
·
2010
·
4 authors
·
Open access
53
citations
Consumer Cocreation in New Product Development
Journal of Service Research
·
2010
·
5 authors
·
Open access
1,367
citations
Customer Value Management: An Overview and Research Agenda
Marketing ZFP
·
2007
·
3 authors
58
citations