Customer Value Management: An Overview and Research Agenda

Peter C. Verhoef, Jenny van Doorn, Matilda Dorotić

Marketing ZFP· 2007-01-01· article· 58 citationsclosed

Customer churn and segmentation Customer Service Quality and Loyalty Service and Product Innovation

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Cite this

Peter C. Verhoef, Jenny van Doorn, Matilda Dorotić (2007). Customer Value Management: An Overview and Research Agenda. Marketing ZFP. https://doi.org/10.15358/0344-1369-2007-jrm-2-105

@article{c2007customer,
  title  = {Customer Value Management: An Overview and Research Agenda},
  author = {Verhoef, Peter C. and Doorn, Jenny van and Dorotić, Matilda},
  year   = {2007},
  journal = {Marketing ZFP},
  doi    = {10.15358/0344-1369-2007-jrm-2-105}
}

Citations in this library

Stored only when both papers are in the corpus — 58 citations exist upstream.

References

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