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Peter C. Verhoef · Study
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Author
Peter C. Verhoef
70 works
· latest 2023
· 3 institutions
cluster: provisional
ORCID 0000-0002-3448-2656
Works
60 shown
Business value of SME digitalisation: when does it pay off more?
European Journal of Information Systems
·
2023
·
4 authors
·
Open access
61
citations
Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions
Journal of Business Research
·
2021
·
3 authors
·
Open access
71
citations
Omni-channel retailing: some reflections
Journal of Strategic Marketing
·
2021
·
1 author
·
Open access
92
citations
Digital transformation: A multidisciplinary reflection and research agenda
Journal of Business Research
·
2019
·
6 authors
·
Open access
5,676
citations
Marketing perspectives on digital business models: A framework and overview of the special issue
International Journal of Research in Marketing
·
2019
·
2 authors
·
editorial
·
Open access
217
citations
Loyalty Formation for Different Customer Journey Segments
Journal of Retailing
·
2019
·
4 authors
·
Open access
244
citations
App Adoption: The Effect on Purchasing of Customers who have Used a Mobile Website Previously
Journal of Interactive Marketing
·
2019
·
4 authors
·
Open access
99
citations
Multichannel Retailing: A Review and Research Agenda
Foundations and Trends® in Marketing
·
2018
·
2 authors
·
Open access
68
citations
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Journal of Marketing
·
2018
·
4 authors
·
Open access
189
citations
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Journal of Business Research
·
2017
·
2 authors
·
Open access
158
citations
The Showrooming Phenomenon: It's More than Just about Price
Journal of Interactive Marketing
·
2017
·
3 authors
·
Open access
321
citations
Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products
Journal of Interactive Marketing
·
2017
·
14 authors
·
Open access
277
citations
Understanding Customer Experience Throughout the Customer Journey
Journal of Marketing
·
2016
·
2 authors
·
Open access
5,744
citations
RECASTING THE CUSTOMER EXPERIENCE IN TODAY’S OMNI-CHANNEL ENVIRONMENT
UCJC Business and Society Review (formerly known as Universia Business Review)
·
2016
·
3 authors
·
Open access
145
citations
Creating Value with Big Data Analytics
Routledge eBooks
·
2016
·
3 authors
·
book
135
citations
Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
·
2016
·
3 authors
121
citations
From Multi-Channel Retailing to Omni-Channel Retailing
Journal of Retailing
·
2015
·
3 authors
·
Open access
2,598
citations
The Impact of Consumer Confidence on Store Satisfaction and Share of Wallet Formation
Journal of Retailing
·
2015
·
3 authors
·
Open access
60
citations
The predictive ability of different customer feedback metrics for retention
International Journal of Research in Marketing
·
2015
·
3 authors
·
Open access
142
citations
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
International Journal of Research in Marketing
·
2014
·
4 authors
·
Open access
122
citations
The interrelationships between brand and channel choice
Marketing Letters
·
2014
·
11 authors
·
Open access
124
citations
Challenges and solutions for marketing in a digital era
European Management Journal
·
2014
·
4 authors
·
Open access
767
citations
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
Journal of Marketing
·
2013
·
3 authors
220
citations
The effect of search channel elimination on purchase incidence, order size and channel choice
International Journal of Research in Marketing
·
2013
·
3 authors
·
Open access
88
citations
The effects of mailing design characteristics on direct mail campaign performance
International Journal of Research in Marketing
·
2012
·
4 authors
·
Open access
58
citations
Successful customer value management: Key lessons and emerging trends
European Management Journal
·
2012
·
2 authors
·
Open access
181
citations
Understanding consumers’ multichannel choices across the different stages of the buying process
Marketing Letters
·
2012
·
2 authors
·
Open access
217
citations
Generating global brand equity through corporate social responsibility to key stakeholders
International Journal of Research in Marketing
·
2012
·
4 authors
·
Open access
324
citations
A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations
Journal of International Marketing
·
2011
·
7 authors
·
Open access
73
citations
Loyalty Programmes: Current Knowledge and Research Directions*
International Journal of Management Reviews
·
2011
·
3 authors
·
Open access
234
citations
Customer Engagement Behavior: Theoretical Foundations and Research Directions
Journal of Service Research
·
2010
·
6 authors
·
Open access
3,536
citations
Customer Engagement as a New Perspective in Customer Management
Journal of Service Research
·
2010
·
3 authors
·
Open access
1,037
citations
Staying Power of Churn Prediction Models
Journal of Interactive Marketing
·
2010
·
3 authors
·
Open access
92
citations
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions
Journal of Interactive Marketing
·
2010
·
6 authors
·
Open access
160
citations
Understanding the Marketing Department's Influence within the Firm
Journal of Marketing
·
2009
·
2 authors
587
citations
Creating lift versus building the base: Current trends in marketing dynamics
International Journal of Research in Marketing
·
2009
·
7 authors
81
citations
Customer Experience Creation: Determinants, Dynamics and Management Strategies
Journal of Retailing
·
2009
·
6 authors
·
Open access
3,138
citations
Multichannel Shopper Segments and Their Covariates☆
Journal of Retailing
·
2008
·
3 authors
576
citations
The Impact of Brand Delisting on Store Switching and Brand Switching Intentions
Journal of Retailing
·
2008
·
2 authors
128
citations
Critical Incidents and the Impact of Satisfaction on Customer Share
Journal of Marketing
·
2008
·
2 authors
197
citations
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
Journal of Marketing
·
2008
·
3 authors
179
citations
Understanding Customer Switching Behavior in a Liberalizing Service Market
Journal of Service Research
·
2007
·
2 authors
154
citations
The Quest for Citations: Drivers of Article Impact
Journal of Marketing
·
2007
·
3 authors
·
Open access
397
citations
Modeling CLV: A test of competing models in the insurance industry
Quantitative Marketing and Economics
·
2007
·
3 authors
·
Open access
142
citations
Multichannel customer management: Understanding the research-shopper phenomenon
International Journal of Research in Marketing
·
2007
·
3 authors
999
citations
Marketing Communication Drivers of Adoption Timing of a new E-service Among Existing Costumers
EUR Research Repository (Erasmus University Rotterdam)
·
2007
·
2 authors
169
citations
Customer Value Management: An Overview and Research Agenda
Marketing ZFP
·
2007
·
3 authors
58
citations
Understanding brand and dealer retention in the new car market: The moderating role of brand tier
Journal of Retailing
·
2006
·
3 authors
183
citations
The Short- and Long-Term Impact of an Assortment Reduction on Category Sales
Journal of Marketing Research
·
2006
·
3 authors
135
citations
Challenges and Opportunities in Multichannel Customer Management
Journal of Service Research
·
2006
·
6 authors
·
Open access
1,155
citations
Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency*
British Journal of Management
·
2006
·
4 authors
72
citations
Choice Models and Customer Relationship Management
Marketing Letters
·
2005
·
12 authors
178
citations
Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
Marketing Science
·
2005
·
2 authors
·
Open access
91
citations
Optimizing the Marketing Interventions Mix in Intermediate-Term CRM
Marketing Science
·
2005
·
2 authors
·
Open access
191
citations
The effect of acquisition channels on customer loyalty and cross-buying
Journal of Interactive Marketing
·
2005
·
2 authors
235
citations
The impact of brand equity and the hedonic level of products on consumer stock-out reactions
Journal of Retailing
·
2005
·
3 authors
280
citations
Service Encounters as a Sequence of Events
Journal of Service Research
·
2004
·
3 authors
·
Open access
136
citations
The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
Journal of the Academy of Marketing Science
·
2004
·
3 authors
·
Open access
741
citations
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Journal of Marketing
·
2003
·
1 author
1,490
citations
The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands
Decision Support Systems
·
2003
·
4 authors
125
citations