The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

Abstract

No abstract was published for this record.

Cite this

Peter C. Verhoef, Penny N. Spring, Janny C. Hoekstra, Peter S. H. Leeflang (2003). The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands. Decision Support Systems. https://doi.org/10.1016/s0167-9236(02)00069-6

@article{c2003the,
  title  = {The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands},
  author = {Verhoef, Peter C. and Spring, Penny N. and Hoekstra, Janny C. and Leeflang, Peter S. H.},
  year   = {2003},
  journal = {Decision Support Systems},
  doi    = {10.1016/s0167-9236(02)00069-6}
}

Citations in this library

Stored only when both papers are in the corpus — 125 citations exist upstream.

References

Cited by