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Building Models for Marketing Decisions · Study

BookBuilding Models for Marketing Decisions

Peter S. H. Leeflang2000

Book2000

Building Models for Marketing Decisions

Peter S. H. Leeflang · Dick R. Wittink · Michel Wedel · Philippe A. Naert

509 citations·0/0 files stored·International series in quantitative marketing

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Forecasting Techniques and Applications Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1976A New Product Growth Model for Consumer Durables 1992The Changing Role of Marketing in the Corporation 1997Market Segmentation: Conceptual and Methodological Foundations 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1999How Advertising Works: What Do We Really Know?1988Impact of Sales Promotions on When, What, and How Much to Buy 1993Customer intimacy and other value disciplines 2004Models and Managers: The Concept of a Decision Calculus

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2006Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation 2000On the use of structural equation models for marketing modeling 2009The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development 2002International market segmentation: issues and perspectives 2005The impact of brand equity and the hedonic level of products on consumer stock-out reactions 2001

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2000Building models for marketing decisions:article · 18 shared references 1999Commercial Use of UPC Scanner Data: Industry and Academic Perspectivesarticle · 10 shared references 2008Sales Promotion Modelschapter · 10 shared references 2008The Past, the Present and the Future of Marketing Decision Modelschapter · 9 shared references 1999Managing Advertising and Promotion for Long-Run Profitabilityarticle · 8 shared references 2011Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysisreview · 8 shared references

Details

Year2000

Typebook

Published2000-01-01

VenueInternational series in quantitative marketing

ISSN-L0923-6716

Languageen

Citations509

Files0 public / 0

ShelfForecasting Techniques and Applications

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doi10.1007/978-1-4615-4050-2

openalex_workW2061494965

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