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Sales Promotion Models

70 citations0/0 files storedInternational series in management science/operations research/International series in operations research & management science

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Forecasting Techniques and Applications

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1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 2003Analysis of Panel Data 2001Discrete Choice Methods with Simulation 1995Automobile Prices in Market Equilibrium 2003Discrete Choice Methods with Simulation 1997Market Segmentation: Conceptual and Methodological Foundations 1983A Logit Model of Brand Choice Calibrated on Scanner Data

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2012Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion 2016Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics 2009Findings—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants 2020Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?2010The Dilemma of Pull and Push-Price Promotions☆2021The perception of discount sales promotions – A utilitarian and hedonic perspective

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