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Sales Promotion Models

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References

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1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
2000A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand866 cited
1990Sales Promotion: Concepts, Methods and Strategies846 cited

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1995Empirical Generalizations from Reference Price Research793 cited

Cited by

2012Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion280 cited
2016Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics172 cited
2009Findings—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants66 cited
2020Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?65 cited
2010The Dilemma of Pull and Push-Price Promotions☆56 cited
2021The perception of discount sales promotions – A utilitarian and hedonic perspective55 cited
2017Multi-unit price promotions and their impact on purchase decisions and sales51 cited
2009Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research48 cited
2009Sales promotions and channel coordination46 cited
2019A product-centric data mining algorithm for targeted promotions38 cited
2014Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance28 cited
2020Reducing consumption of unhealthy foods and beverages through banning price promotions: what is the evidence and will it work?27 cited
2023Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?26 cited
2013Coordinating lead times and safety stocks under autocorrelated demand26 cited
2014Merchandising at the point of sale: differential effect of end of aisle and islands24 cited
1998Development of a theory of retailer response to manufacturers' everyday low cost programs23 cited