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Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce? · Study

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ArticleOptimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?

Li Hu2023

Article2023

Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?

Li Hu · Mengwei Zhang · Xin Wen

26 citations·0/0 files stored·International Journal of Production Economics

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Digital Platforms and Economics

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References

2012Supply chain coordination through cooperative advertising with reference price effect 2021Platform logistics or self-logistics? Restaurants’ cooperation with online food-delivery platform considering profitability and sustainability 2011Measuring and Managing Returns from Retailer-Customized Coupon Campaigns 2011Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination 2019Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion 2018Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector 2021Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-to-Peer Rental Markets 2020Two-period discount pricing strategies for an e-commerce platform with strategic consumers

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2024How to achieve targeted advertising with the e-commerce platform’s membership system?

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2023Coupon promotion and its cross-channel effect in omnichannel retailing industry: A time-sensitive strategyarticle · 5 shared references 2023Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel couponsarticle · 5 shared references 2022Marketplace or reselling: the pricing decisions and face value of the coupons under the Cap‐and‐Trade regulationarticle · 4 shared references 2022Impact of different platform promotions on online sales and conversion rate: The role of business model and product line lengtharticle · 3 shared references 2016Four decades of coupon research in pricing: Evolution, development, and practicearticle · 3 shared references 2020Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderatorsarticle · 3 shared references

Details

Year2023

Typearticle

Published2023-09-18

VenueInternational Journal of Production Economics

ISSN-L0925-5273

Languageen

Citations26

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ijpe.2023.109031

openalex_workW4386826591

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