References

• 2012Supply chain coordination through cooperative advertising with reference price effect334 cited
• 2021Platform logistics or self-logistics? Restaurants’ cooperation with online food-delivery platform considering profitability and sustainability152 cited
• 2011Measuring and Managing Returns from Retailer-Customized Coupon Campaigns132 cited
• 2011Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination108 cited
• 2019Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion104 cited
• 2018Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector101 cited
• 2021Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-to-Peer Rental Markets88 cited
• 2020Two-period discount pricing strategies for an e-commerce platform with strategic consumers85 cited
• 2017Regulating platform competition in two-sided markets under the O2O era85 cited
• 2022Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping84 cited
• 2016Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market82 cited
• 2019Platform-led green advertising: Promote the best or promote by performance81 cited
• 2008Sales Promotion Models70 cited