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Consumer heterogeneity in the longer-term effects of price promotions · Study

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ArticleConsumer heterogeneity in the longer-term effects of price promotions

Jooseop Lim2005

Article2005

Consumer heterogeneity in the longer-term effects of price promotions

Jooseop Lim · Imran S. Currim · Rick L. Andrews

66 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Forecasting Techniques and Applications

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References

1967Self-perception: An alternative interpretation of cognitive dissonance phenomena.1997Market Segmentation: Conceptual and Methodological Foundations 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 1990Testing for a Unit Root in a Time Series With a Changing Mean 1986A Reference Price Model of Brand Choice for Frequently Purchased Products 1990Sales Promotion: Concepts, Methods and Strategies 1995Empirical Generalizations from Reference Price Research 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Cited by

2018The longitudinal effects of internationalization on firm performance: The moderating role of marketing capability 2014Standing out from the crowd: niche product choice as a form of conspicuous consumption 2007The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders 2020Is Doing Bad Always Punished? A Moderated Longitudinal Analysis on Corporate Social Irresponsibility and Firm Value 2020

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2008Sales Promotion Modelschapter · 26 shared references 2017Sales Promotion Modelschapter · 19 shared references 2012Brand-Pack Size Cannibalization Arising from Temporary Price Promotionsarticle · 16 shared references 2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Buildingarticle · 15 shared references 2005Measuring short‐ and long‐run promotional effectiveness on scanner data using persistence modellingarticle · 15 shared references 2005Promotion Effect on Endogenous Consumptionarticle · 14 shared references

Details

Year2005

Typearticle

Published2005-11-29

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations66

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.ijresmar.2005.09.006

openalex_workW2017094964

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Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity

2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment

2012Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions

2014How Online Consumer Segments Differ in Long-term Marketing Effectiveness