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Imran S. Currim · Study
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Author
Imran S. Currim
31 works
· latest 2020
· 5 institutions
cluster: provisional
ORCID 0000-0002-9643-270X
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31
Citations
2,409
Works here
31
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Most cited in this library
Consumer Perceptions of Promotional Activity
1991 · 219 citations
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
2012 · 218 citations
Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery
2002 · 172 citations
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity
2002 · 171 citations
Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives
1982 · 140 citations
Works
31 shown
The right metrics for marketing-mix decisions
International Journal of Research in Marketing
·
2020
·
4 authors
·
Open access
43
citations
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
Journal of International Business Studies
·
2019
·
4 authors
·
Open access
26
citations
Effect of analysts’ earnings pressure on marketing spending and stock market performance
Journal of the Academy of Marketing Science
·
2017
·
3 authors
·
Open access
54
citations
Commitment to marketing spending through recessions
European Journal of Marketing
·
2016
·
3 authors
·
Open access
16
citations
When does metric use matter less?
European Journal of Marketing
·
2015
·
2 authors
·
Open access
22
citations
Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior
Marketing Science
·
2013
·
3 authors
·
Open access
18
citations
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
Journal of Marketing
·
2012
·
2 authors
218
citations
You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return
Journal of Marketing
·
2012
·
3 authors
111
citations
A Comparison of Sales Response Predictions From Demand Models Applied to Store-Level versus Panel Data
Journal of Business and Economic Statistics
·
2010
·
3 authors
·
Open access
21
citations
Multi-stage purchase decision models: Accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data
International Journal of Research in Marketing
·
2009
·
2 authors
20
citations
Amalgamation of partitions from multiple segmentation bases: A comparison of non-model-based and model-based methods
European Journal of Operational Research
·
2009
·
3 authors
19
citations
Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?
International Journal of Research in Marketing
·
2008
·
4 authors
40
citations
Consumer heterogeneity in the longer-term effects of price promotions
International Journal of Research in Marketing
·
2005
·
3 authors
66
citations
An experimental investigation of scanner data preparation strategies for consumer choice models
International Journal of Research in Marketing
·
2005
·
2 authors
25
citations
An Experimental Investigation of the Impact of Information on Competitive Decision Making
Management Science
·
2005
·
3 authors
27
citations
Modeling Marketing Dynamics by Time Series Econometrics
Marketing Letters
·
2004
·
7 authors
·
Open access
84
citations
Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy
International Journal of Internet Marketing and Advertising
·
2004
·
2 authors
87
citations
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity
Journal of Marketing Research
·
2002
·
2 authors
171
citations
Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model
International Journal of Research in Marketing
·
2002
·
2 authors
55
citations
Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery
Journal of Marketing Research
·
2002
·
3 authors
172
citations
Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction
Journal of Consumer Research
·
1994
·
6 authors
67
citations
Robustness of expected utility model in predicting individual choices
Organizational Behavior and Human Decision Processes
·
1992
·
2 authors
10
citations
An approach for determination of warranty length
International Journal of Research in Marketing
·
1992
·
2 authors
93
citations
Consumer purchase behaviors associated with active and passive deal-proneness
International Journal of Research in Marketing
·
1991
·
2 authors
95
citations
A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment
Marketing Science
·
1991
·
2 authors
54
citations
Consumer Perceptions of Promotional Activity
Journal of Marketing
·
1991
·
3 authors
219
citations
Prospect Versus Utility
Management Science
·
1989
·
2 authors
121
citations
A Comparative Evaluation of Multiattribute Consumer Preference Models
Management Science
·
1984
·
2 authors
89
citations
Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives
Journal of Marketing Research
·
1982
·
1 author
140
citations
Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models
Journal of Marketing Research
·
1981
·
1 author
110
citations
Design of Subscription Programs for a Performing Arts Series
Journal of Consumer Research
·
1981
·
3 authors
116
citations