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Modeling Marketing Dynamics by Time Series Econometrics · Study

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ArticleModeling Marketing Dynamics by Time Series Econometrics

Koen H. Pauwels2004

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Articlegreen2004

Modeling Marketing Dynamics by Time Series Econometrics

Koen H. Pauwels · Imran S. Currim · Marnik G. Dekimpe · Dominique M. Hanssens · Natalie Mizik · Éric Ghysels +1 more

84 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Forecasting Techniques and Applications

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References

1995Estimating long-run relationships from dynamic heterogeneous panels 2005There is a risk-return trade-off after all 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice 2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry 2003Understanding the Impact of Synergy in Multimedia Communications 1991Cointegration: how short is the long run?2004The MIDAS Touch: Mixed Data Sampling Regression Models 2001The Category-Demand Effects of Price Promotions

Cited by

2015The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework 2009The proximity effect: The role of inter-item distance on reverse-item bias 2015IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales 2009Creating lift versus building the base: Current trends in marketing dynamics 2010Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling

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2005Measuring short‐ and long‐run promotional effectiveness on scanner data using persistence modellingarticle · 14 shared references 2004How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectivenessarticle · 12 shared references 2010Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modelingarticle · 12 shared references 2003How Dynamic Consumer Response, Dynamic Competitor Response and Expanded Company Action Shape Longterm Marketing Effectivenesspreprint · 12 shared references 2007Performance Regimes and Marketing Policy Shiftsarticle · 11 shared references 2005Marketing Models and the Lucas Critiquearticle · 11 shared references

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Year2004

Typearticle

Published2004-12-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations84

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11002-005-0455-0

openalex_workW1993280872

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