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Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS? · Study

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ArticleEstimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?

Rick L. Andrews2008

Article2008

Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?

Rick L. Andrews · Imran S. Currim · Peter S. H. Leeflang · Jooseop Lim

40 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Forecasting Techniques and Applications

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 40 citations exist upstream.

References

1995Determinants of Store-Level Price Elasticity 1996Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs 2000Building Models for Marketing Decisions 1997Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data 2000The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison 2002Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery 2002An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity

Cited by

2009Demand-driven scheduling of movies in a multiplex 2015Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits 2016A comparison of semiparametric and heterogeneous store sales models for optimal category pricing 2022Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters 2013SMOOTH QUANTILE-BASED MODELING OF BRAND SALES, PRICE AND PROMOTIONAL EFFECTS FROM RETAIL SCANNER PANELS

Details

Year2008

Typearticle

Published2008-02-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations40

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.ijresmar.2007.10.001

openalex_workW2074732447

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