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Consumer heterogeneity in the longer-term effects of price promotions

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References

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1999The Decomposition of Promotional Response: An Empirical Generalization424 cited

Cited by

2018The longitudinal effects of internationalization on firm performance: The moderating role of marketing capability75 cited
2014Standing out from the crowd: niche product choice as a form of conspicuous consumption58 cited
2007The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders57 cited
2020Is Doing Bad Always Punished? A Moderated Longitudinal Analysis on Corporate Social Irresponsibility and Firm Value50 cited
2020Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity45 cited
2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment41 cited
2012Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions36 cited
2014How Online Consumer Segments Differ in Long-term Marketing Effectiveness33 cited
2019How price promotions work: A review of practice and theory32 cited
2011Exploring consumer adoption of new services by analyzing the behavior of 3G subscribers: An empirical case study30 cited
2008Does competitive entry structurally change key marketing metrics?30 cited
2009An exploratory study of sales promotions for multichannel holiday shopping24 cited
2014The stability and sales contribution of heavy‐buying households20 cited
2003How Dynamic Consumer Response, Dynamic Competitor Response and Expanded Company Action Shape Longterm Marketing Effectiveness19 cited
2010Are private label users attractive targets for retailer coupons?18 cited
2024How do purchase preferences moderate the impact of time and price sensitivity on the purchase intention of customers on online-to-offline (O2O) delivery platforms?17 cited