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Philippe A. Naert

14 works· latest 2000· 3 institutionscluster: provisional

h-index13

i1013

Citations1,300

Works here14

Most cited in this library

Building Models for Marketing Decisions2000 · 509 citations
SH.A.R.P.: Shelf Allocation for Retailers' Profit1988 · 179 citations
Building Implementable Marketing Models1978 · 149 citations
Optimal marketing behavior in oligopoly1975 · 142 citations
Logically Consistent Market Share Models1973 · 91 citations

Works

14 shown

Building Models for Marketing Decisions

International series in quantitative marketing·2000·4 authors·book

509citations

Models for marketing decisions in the future

International series in quantitative marketing·2000·4 authors·chapter

35citations

SH.A.R.P.: Shelf Allocation for Retailers' Profit

Marketing Science·1988·2 authors

179citations

Note—When Does Lag Structure Really Matter … Indeed?

Management Science·1988·2 authors

8citations

Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views

Journal of Marketing Research·1985·2 authors

31citations

Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views

Journal of Marketing Research·1985·2 authors

24citations

Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges

International Journal of Research in Marketing·1985·2 authors

13citations

Does Lag Structure Really Matter in Optimizing Advertising Expenditures?

Management Science·1979·2 authors

42citations

Cost Uncertainty in Competitive Bidding Models

Journal of the Operational Research Society·1978·2 authors

29citations

Building Implementable Marketing Models

Springer eBooks·1978·2 authors·book

149citations

A Model of a Distribution Network Aggregate Performance

Management Science·1975·2 authors

23citations

Optimal marketing behavior in oligopoly

European Economic Review·1975·3 authors

142citations

Logically Consistent Market Share Models

Journal of Marketing Research·1973·2 authors·Open access

91citations

A Computer-Controlled Experiment in Consumer Behavior

The Journal of Business·1970·2 authors

25citations