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Building Implementable Marketing Models · Study

BookBuilding Implementable Marketing Models

Philippe A. Naert1978

Book1978

Building Implementable Marketing Models

Philippe A. Naert · Peter S. H. Leeflang

149 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

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1992The importance of customer satisfaction in explaining brand and dealer loyalty 1980Market Response, Competitive Behavior, and Time Series Analysis 2013Structural equation modelling in marketing and business research 1982ADPULS: An Advertising Model with Wearout and Pulsation 1989Competitive Reactions to Market Entry: Explaining Interfirm Differences 1987Diffusion and Advertising: The German Telephone Campaign 1990Multiproduct Advertising Budgeting 1998Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach

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Year1978

Typebook

Published1978-01-01

VenueSpringer eBooks

Languageen

Citations149

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-1-4615-6586-4

openalex_workW2053398262

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