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Cited by

• 1992The importance of customer satisfaction in explaining brand and dealer loyalty155 cited
• 1980Market Response, Competitive Behavior, and Time Series Analysis153 cited
• 2013Structural equation modelling in marketing and business research149 cited
• 1982ADPULS: An Advertising Model with Wearout and Pulsation148 cited
• 1989Competitive Reactions to Market Entry: Explaining Interfirm Differences145 cited
• 1987Diffusion and Advertising: The German Telephone Campaign133 cited
• 1990Multiproduct Advertising Budgeting114 cited
• 1998Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach114 cited
• 1990An anlysis of the use of extrafunctional information by R&D and marketing personnel: Review and model114 cited
• 1984Competition as a Moderator of the Effect of Advertising on Sales111 cited
• 1988On problem perception, dissatisfaction and brand loyalty100 cited
• 1992An approach for determination of warranty length93 cited
• 1992Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability91 cited
• 1995A decision support model for the planning and assessment of export promotion activities by government export promotion institutions — the Belgian case