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A dynamic model for advertising and pricing competition between national and store brands · Study

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ArticleA dynamic model for advertising and pricing competition between national and store brands

Salma Karray2007

Article2007

A dynamic model for advertising and pricing competition between national and store brands

Salma Karray · Guiomar Martín‐Herrán

115 citations·0/0 files stored·European Journal of Operational Research

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1974Advertising as Information 2000An Examination of Selected Marketing Mix Elements and Brand Equity 1993The Measurement and Determinants of Brand Equity: A Financial Approach 2004Understanding retail branding: conceptual insights and research priorities 1962Optimal Advertising Policy under Dynamic Conditions 1984Informative Advertising with Differentiated Products 1997Why Store Brand Penetration Varies by Retailer 1995The Introduction and Performance of Store Brands

Cited by

2013Finding optimal strategies in a multi-period multi-leader–follower Stackelberg game using an evolutionary algorithm 2019Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect 2016Premium store brand: Product development collaboration between retailers and national brand manufacturers 2021Managing brand competition with consumer fairness concern via manufacturer incentive 2017A two-period model of product cannibalization in an atypical Closed-loop Supply Chain with endogenous returns: The case of DellReconnect

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2008Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Modelarticle · 19 shared references 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future researcharticle · 9 shared references 2011Implementing online store for national brand competing against private labelarticle · 9 shared references 2010Competing with channel partners: Supply chain conflict when retailers introduce store brandsarticle · 8 shared references 2008Feedback Stackelberg equilibrium strategies when the private label competes with the national brandarticle · 8 shared references 2020Private label management: A literature reviewarticle · 8 shared references

Details

Year2007

Typearticle

Published2007-11-26

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations115

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.ejor.2007.11.043

openalex_workW2124804420

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2017An analytical model of the relationship between product quality and advertising

2017Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising

2021The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing