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Implementing online store for national brand competing against private label · Study

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ArticleImplementing online store for national brand competing against private label

Nawel Amrouche2011

Article2011

Implementing online store for national brand competing against private label

Nawel Amrouche · Ruiliang Yan

80 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 2004Understanding retail branding: conceptual insights and research priorities 2004Channel Conflict and Coordination in the E‐Commerce Age 1991Price Competition in a Channel Structure with a Common Retailer 2006Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel 2002The Market Valuation of Internet Channel Additions 1997Why Store Brand Penetration Varies by Retailer 1995The Introduction and Performance of Store Brands

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2020Manufacturer’s channel strategy with retailer’s store brand 2019Money-back guarantee and pricing decision with retailer's store brand 2013Allocating a hybrid retailer's assortment across retail stores: Bricks-and-mortar vs online 2021To introduce a store brand or not: Roles of market information in supply chains 2015Aggressive or partnership strategy: Which choice is better for the national brand?

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2014Branding Decisions for Retailers’ Private Labelsarticle · 14 shared references 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future researcharticle · 13 shared references 2015Aggressive or partnership strategy: Which choice is better for the national brand?article · 12 shared references 2007Store Brandschapter · 12 shared references 2014Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?article · 11 shared references 2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Modelsarticle · 11 shared references

Details

Year2011

Typearticle

Published2011-05-21

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations80

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2011.04.008

openalex_workW2001380145

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2015The Strategic Value of Cooperative Advertising in the Dual-Channel Competition

2018Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

2021Substitution effect of retailer store brand and manufacturer encroachment