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Aggressive or partnership strategy: Which choice is better for the national brand? · Study

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ArticleAggressive or partnership strategy: Which choice is better for the national brand?

Nawel Amrouche2015

Article2015

Aggressive or partnership strategy: Which choice is better for the national brand?

Nawel Amrouche · Ruiliang Yan

55 citations·0/0 files stored·International Journal of Production Economics

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1950The Bargaining Problem 2005Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations 2004Understanding retail branding: conceptual insights and research priorities 2010Channel Selection and Coordination in Dual-Channel Supply Chains 1997Why Store Brand Penetration Varies by Retailer 1995The Introduction and Performance of Store Brands 2008Private-Label Use and Store Loyalty 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis

Cited by

2021The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing 2020Private label management: A literature review 2021Interplays between manufacturer advertising and retailer store brand introduction: Agency vs. wholesale contracts 2018Reward points, profit sharing, and valuable coordination mechanism in the O2O era 2024The impact of advertising and product quality on sales mode choice in the presence of private label

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2017National brand's local advertising and wholesale-price incentive under prior versus no prior informationarticle · 16 shared references 2007Store Brandschapter · 14 shared references 2020Private label management: A literature reviewarticle · 13 shared references 2011Implementing online store for national brand competing against private labelarticle · 12 shared references 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future researcharticle · 11 shared references 2019Impact of In-Store Promotion and Spillover Effect on Private Label Introductionarticle · 11 shared references

Details

Year2015

Typearticle

Published2015-05-05

VenueInternational Journal of Production Economics

ISSN-L0925-5273

Languageen

Citations55

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ijpe.2015.04.014

openalex_workW272960313

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2018

Cooperative behavior and information sharing in the e-commerce age

2020Manufacturer rebate and channel coordination in O2O retailing

2015Cooperative promotion under demand uncertainty