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ArticleCooperative promotion under demand uncertainty

Yu‐Chung Tsao2015

Article2015

Cooperative promotion under demand uncertainty

Yu‐Chung Tsao

27 citations·0/0 files stored·International Journal of Production Economics

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

2011Innovations in Retail Pricing and Promotions 2008Coordinating advertising and pricing in a manufacturer–retailer channel 2002Cooperative advertising, game theory and manufacturer–retailer supply chains 1989Sales promotion: The long and the short of it 2007Dynamic pricing, promotion and replenishment policies for a deteriorating item under permissible delay in payments 2011Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination 2010Retail competition and cooperative advertising 2008Joint optimization on pricing, promotion and inventory control with stochastic demand

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2017Assessing the profitability of cooperative advertising programs in competing channels 2022Supply chain competition models with strategic customers considering sales effort 2017Coordination of cooperative promotion efforts with competing retailers in a manufacturer-retailer supply chain 2018The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand 2020Information sharing in a green supply chain with promotional effort

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2017National brand's local advertising and wholesale-price incentive under prior versus no prior informationarticle · 4 shared references 2019Employing revenue sharing strategies when confronted with uncertain and promotion-sensitive demandarticle · 4 shared references 2017Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agentsarticle · 3 shared references 2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approacharticle · 3 shared references 2014Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demandarticle · 3 shared references 2015Manufacturer's cooperative advertising, demand uncertainty, and information sharingarticle · 3 shared references

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Year2015

Typearticle

Published2015-05-21

VenueInternational Journal of Production Economics

ISSN-L0925-5273

Languageen

Citations27

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ijpe.2015.05.023

openalex_workW255313437

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2024Dual channel closed-loop supply chain coordination with exchange policy, sales efforts and green innovation under uncertain market

2019Employing revenue sharing strategies when confronted with uncertain and promotion-sensitive demand

2022Quality information disclosure and advertising strategy in a supply chain